Friday, 27 March 2026

INTERVIEW WITH PRIMAL MEDIA

Words on violent participation at shows, root inspiration and bands that surprised them live with Joe from Primal Media. 

What is it about this sub/underground culture that really drew you towards it ? Is there any band or show you can note ?

Obviously the music comes first but secondary to it has to be just the culture of shows in general. Most people are friendly and regulars of hc shows understands the vibe so I feel it’s a great opportunity for people to just be themselves.

What turned that into eventually starting Primal Media ?

I’ve always loved filmmaking so as I imbedded my self more into the hardcore scene, through going to more shows and starting my own band. I just tried to see if I could combine the two really.

I think documentation in hc is super important at any level for the scene to continue to thrive and for people to look back on , what’s your take ?

I couldn’t agree more, I wouldn’t be shooting videos if I wasn’t influenced by people doing it before me. Even watching videos from like 20/25 years ago for inspiration.

Can you name a band that you’ve watched that really surprised you , and why ?

Headstone, mainly because I hadn’t listened to them before I filmed them at a show in Sheffield. Just an incredible band that I know are going to do big things. And Nelson street, just not what I was expecting before I listened to them but they just tick every box for me. Groove, riffs and unexpectedly heavy breakdowns. Incredible live band.

What have you got to say to people who believe that violent participation in hc is out of place and ‘ wouldn’t happen at a show if they were there ‘ ?

Get in the bin. Orrr, leave your ego at the door, take a backseat at a show and come to the conclusion that it’s not just people meeting up for a scrap. Talk to people, “most” people just want to have a good time.



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INTERVIEW WITH PRIMAL MEDIA

Words on violent participation at shows, root inspiration and bands that surprised them live with Joe from Primal Media.  What is it about t...